It shimmied and growled and went like stink, and it looked fantastic. It was a magnificent car – a kind of German muscle saloon that confirmed the essential appeal of that most basic of recipes: wedging a massive motor into a small bodyshell. Over 40,000 people bought C63s, and I strongly suspect most of them didn’t regret the decision.
Not because it triggered the most significant upturn in revenues – that surely came with the hugely popular 2001 SL55 – but because this was the first AMG which many people felt beat the equivalent BMW M product at its own game.
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The full history of AMG, when it is one day written, will cite the arrival in 2007 of the C63 as the turning point in the company’s fortunes.
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